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NewsTakes offers content repurposing

BURLINGAME, Calif.-NewsTakes Inc. introduced a service that repurposes existing Web content for various wireless devices last week, naming Dow Jones and Orange as customers.

Dow Jones Newswires chose the technology to extend its content to wireless users, while Orange has integrated it to support its wireless Internet content activities. Orange owns 25 percent of NewsTakes.

The technology supports WAP, SMS and i-mode formats.

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