CBNG says the U.S. market is central to the firm’s growth strategy, driven by both scale and the maturity of FWA deployments
In sum – what to know:
FWA as offload – Operators are turning to fixed wireless to shift high-bandwidth broadband traffic away from mobile networks and support growing data demand.
Deployment advantage – mmWave FWA offers faster rollout and lower cost than fiber, enabling large-area coverage without civil works or delays.
U.S. growth focus – CBNG’s Dallas hub reflects the scale and maturity of the U.S. FWA market as a key driver of global expansion.
British telecommunications companny Cambridge Broadband Networks Group (CBNG) is expanding its presence in the United States with a new operations hub in Richardson, Texas, as demand for Fixed Wireless Access (FWA) accelerates and operators look for ways to manage rising network traffic.
The move comes as FWA gains traction as a tool to offload broadband demand from mobile networks. “Fixed broadband users typically require 10x the bandwidth of a mobile user and the ARPU is lower. Therefore, FWA is a perfect way to offload this traffic from the cellular network and the MDU use case is very mature in the U.S. at the moment,” the company’s chief executive officer, Nedko Ivanov, told RCR Wireless News.
Located in the Dallas–Fort Worth metro area, the new facility will support deployment of CBNG’s VectaStar NR platform, a 5G-based solution designed to deliver multi-gigabit, fiber-like performance using mmWave spectrum. The U.K. company positions the platform as a standards-based alternative to proprietary systems, aligned with 3GPP 5G specifications.
The hub will combine logistics, configuration, and technical support functions, with roughly half of the space dedicated to warehousing and nationwide distribution, and the remainder focused on engineering, testing and customer support.
CBNG is already working with U.S. operators, although details remain undisclosed. Ivanov said that the firm can’t share names at this stage due to confidentiality obligations.
A key part of the company’s value proposition is the speed and cost of deployment compared to fiber. “For the same cost of laying one mile of fiber, CBNG can deploy VectaStar NR covering 30 square miles within a matter of hours, not weeks or months without the associated municipally permissions and service disruptions when required to dig the roads to lay fiber,” Ivanov said.
Beyond cost efficiency, the company sees FWA as increasingly strategic as network demands evolve. “All top operators have the same promotional campaigns today which does not really incentivise customers switching from one operator to another. FWA is the only way operators can have a positive subscriber net addition,” Ivanov said. “Furthermore, with the increased demand of AI on the bandwidth requirements of mobile network, implementing this technology is a great way to offload the bandwidth hungry broadband users to FWA in order to make space for AI driven applications,” he added.
The U.S. market is central to CBNG’s growth strategy, driven by both scale and the maturity of FWA deployments. “The U.S. market is extremely important for CBNG due to its scale and the maturity of FWA opportunity,” Ivanov said.
The Dallas hub marks the company’s transition from serving the U.S. remotely to establishing a local operational footprint, aimed at improving delivery times, technical support, and collaboration with customers as FWA adoption continues to expand.
