LAS VEGAS-Hewlett-Packard Co. revealed a new logo and $200 million global brand campaign to give the company a “clearer, stronger voice in the marketplace,” and reflect HP’s new emphasis on inventiveness.
The new logo features the company initials without the name spelled out and the word “invent” below it.
HP president and head of HP’s consumer business and digital imaging strategy, Antonio Perez, will be in charge of driving the brand campaign. Television and print media advertisements will begin running Dec. 1 and continue through the New Year, HP said.
