Pitney Bowes Inc. and SAP are partnering on development of next-generation location analytics solutions, with the two companies signing a global original equipment manufacturer agreement allowing Pittney Bowes to develop and market solutions using SAP’s HANA platform.
Pittney Bowes is expected to expand solutions in geospatial and location analytics for business intelligence (BI) and mobile solutions, running on SAP HANA and providing “real-time access to data that is designed to enable strategic and informed decision making,” the two companies said in a statement. “As a growing number of businesses use data for competitive advantage, there is an increasing need for reliable, accurate and secure technologies that convert everyday information into valuable insights.”
IDC has predicted that the big data market will reach $16.1 billion this year, a rate six times faster than the overall IT market. A new report from Marketsandmarkets predicts that location analytics specifically will have a compound annual growth rate of 11.6% between 2014 to 2019, reaching $11.84 billion in 2019. The firm expects North America to be the biggest market for location-related big data.
The solutions are expected to combine SAP’s analytics, database and application platform prowess with Piney Bowes’ location intelligence offerings; Pittney Bowes will bundle and sell HANA licenses with its Spectrum Spatial product.
Use cases that the companies proposed included helping telecom companies “build more profitable coverage maps,” as well as helping companies which make consumer products refine their supply chain processes through the use of big data as well as being able to better process information from the Internet of Things (IoT) trend.
