Mobile Phone vs. iPhone Website Optimization with John Marshall (8:01)

John Marshall sees the web browser in the iPhone as a breakthrough for mobile devices. It is easy to use, renders sites well, can zoom in on content easily, uses JavaScript, and can be detected with analytics programs. In this video he suggests how to optimize a site for mobile devices — and the importance of doing so in light of the high economic demographic of mobile web browsing users, especially iPhone owners.