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Home - Top 10 requests for the CTIA show
Mobile and Wireless Industry Reports

Top 10 requests for the CTIA show

by RCR Wireless News April 1, 2008
written by RCR Wireless News April 1, 2008 Share
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Spring has arrived, Opening Day is in the rear-view, and once again we found ourselves at the annual hyperbolic chamber that is CTIA’s Big Show. So in an effort to deflate the windstorm on the horizon, I have a few requests for this time around:
1) News. Reporting from a trade show isn’t easy: Most speakers stay agonizingly on-message, and the product launches usually fall somewhere between tedious and excruciating. A big-time takeover or a blockbuster joint venture would help immensely.
2) A ban on our industry’s use of the word “agnostic.” I do not want to hear about how your technology is platform-agnostic, network-agnostic or anything-else-agnostic. Try “platform-independent” instead, or even made-up stuff like “device-unreliant” or “OS-of-any-kind-ever-capable.” If you utter the word agnostic, you’d better be talking about this guy.
3) While we’re at it, let’s 86 the phrase “carrier-grade.” Please. If you’re selling your stuff to carriers, that fact that it’s carrier-grade should go without saying. Does Kraft brag that its food is “consumption-worthy?” Would you buy a ticket if Continental Airlines marketed its planes as “air-worthy?” (And yes, I’m aware that Carrier Grade Linux refers to a set of specifications. Not so for mobile. Probably. But don’t e-mail me if I’m wrong; I don’t want to know.)
4) A party like LG’s bash with the Foo Fighters in Orlando last year. Great stuff.
5) Numbers. Data. You want to tell me how mobile video is at a tipping point? Fine. Show me uptake figures – not polls. And I don’t care how many downloads you’ve delivered if half of them are promotional giveaways.
6) Better tchotchkes. Lawn darts, maybe, or maybe blow-guns.
7) Some real conflict. A pissed-off content provider hurling a chair at one of the carrier guys during a roundtable, maybe. That’d be cool.
8) An industry-wide mandate that every Web-enabled phone have page-up and page-down keys. No, really, I’m serious about this.
9) Dennis Kucinich, Ron Paul and Joe Biden to round out the Day Three keynote. Oh, and Paul Abdul’s half-sister hosting the Mobile Entertainment Forum.
10) Lunch. Just once, I’d like to eat a nice, leisurely lunch at the show instead of doing interviews, producing copy or scrambling from one event to another. (Which is still better than being chained to a booth on the show floor, of course.) But please don’t offer to take me to lunch so you can tell me about your platform-agnostic, carrier-grade solution.

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