Sprint Nextel girds up for game day

Sprint Nextel Corp. is hoping to leverage its alliance with the NFL by launching a host of Super Bowl-related offerings.
The buffeted carrier created a wireless Web site hawking ringtones, screen savers and video clips related to the big game, and launched a video channel that will deliver clips from Super Bowls past, a daily blog from NFL Network reporter Adam Schefter and live streams of press conferences in advance of the Feb. 3 matchup.
Sprint Nextel will also launch a made-for-mobile news and information video network next week, and is hosting several promotional events in Phoenix in advance of the game. The content is available in a centralized Web page that Sprint Nextel users can access by texting “SBXLII” to 777*.