It’s not often we at RCR Unplugged can honestly claim to be impressed by a press release. We get scores of them every day, and find ourselves having to weed our way through the murky marketing speak, weeding out words like “revolutionary,” “bleeding edge,” “symbiotic,” and the dreaded, meaningless “solution.”
That’s why it was so refreshing to get the following press release from Opera this morning, quoted in its entirety:
“Opera reaches 100 million Opera Mini users
Oslo, Norway — April 7, 2011
“Sweeeet!” said Lars Boilesen, CEO, Opera Software.
For more information see http://www.opera.com/press/releases/2011/04/07/.”
Short, “sweeeet” and to the point, it tells you everything you need to know.
Opera, I can honestly tell you, you’ve just become my new favorite company. Please keep those kind of press releases coming!
