BURBANK, Calif.-Nickelodeon is teaming with wireless entertainment publisher FunMail to offer images of popular characters from the children’s network.
FunMail, which markets ringtones, animated ringers and peer-to-peer social applications, will create a channel for wireless images from “SpongeBob SquarePants,” “Dora the Explorer,” “The Fairly OddParents” and other TV characters. The offerings, which also will include images that can be personalized for each user, are expected to come online later this month.
FunMail delivers content through 18 operators including Cingular Wireless L.L.C., Sprint Nextel Corp., T-Mobile USA Inc. and Verizon Wireless.
“Providing fun, animated wallpapers based on our successful shows is a key component of our digital strategy, giving our audiences the ability to personalize their cell phones wherever they are,” said Paul Jelinek, a Nickelodeon vice president.
