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Globys: How carriers can take advantage of big data

by Roberta Prescott
written by Roberta Prescott Share
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How can carriers take advantage of big data? The answer, according to Olly Downs, senior vice president of data sciences at Globys, is to apply scientific marketing technologies on top of a dynamic big data repository. Downs said that this approach allows telecom operators “to take very highly targeted actions that haven’t been possible in the past but also dynamic, contextualized action, based on customer behavior.”

During a video interview with RCR Wireless News, Downs noted that big data has gained momentum particularly with the Internet becoming more mobile and the merging of large of volumes of voice- and SMS-based transactional, real time data with the information available on mobile devices.

When talking about different regional challenges, Downs pointed out that in areas with a high penetration of prepaid services, big data tends to be a critical issue for carriers because they do not have much knowledge about their prepaid customer base.

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Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.

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