What does big data represent for telecom providers? What does the future hold for the industry as telecom providers better utilize the data at their fingertips? How is the mobile explosion driving mobile business intelligence? And how can carriers monetize big data and take advantage of analytics tools?
“Operators have been dealing with big data even before the word existed,” said Louis Brun, senior VP of product strategy for Guavus, during a video interview. “This represents a huge opportunity but at the same time, it is also a big challenge.”
One of the main reasons why carriers should start using analytics tools to understand customer behavior better is to compete with new players. In the data era, Internet and over-the-top companies represent a huge challenge for carriers. “The competition is coming from Internet players, such as Google, and they know how to manage a huge amount of data and monetize it for a long time,” Brun pointed out.
With the big data approach, carriers should attack the data at the source to analyze and structure it, even before starting to think about storing or using it for business intelligence, analytics or monetization.
Brun said that operators need to have a better view of their subscribers to improve their networks and offer better packages for customers. “Now in the data space, they also need to develop new business models if they want to continue and maintain their growth,” Brun said.
What’s happenng in the market:
- Case study: TIM Brasil taps Actix to improve network quality. The No. 2 carrier in the Brazilian market is using Actix’s ActixOne platform to help identify and diagnose network issues quickly, and better target network optimization activities while ensuring efficient use of engineering time.
- Huawei has selected Actix’s Customer Experience Analytics (CEA) solution to form a key part of its Smartcare SEQ platform. Actix CEA will be integrated within Huawei’s Smartcare SEQ Analyst, which helps mobile operators improve O&M efficiency, allocate network resources more cost-effectively and improve subscriber experience while detecting and analyzing subscriber behavior.
- cVidya Networks, which develops revenue intelligence analytics solutions for communication service providers, will showcase their new centralized analytics platform at Mobile World Congress in Barcelona on February 25-28, 2013. According to cVidya, the new platform empowers operators to make informed marketing and risk management decisions strategically, based on data aggregated from across silos within the organization.
The telecom analytics series provides weekly insights on trends, new products and other topics that touch on the advantages and monetization opportunities of analytics tools for telecom operators, including big data, business intelligence, customer experience analysis and management, business analytics and network analytics.
