Teradata recently strengthened its integrated marketing cloud platform. The big data analytics and marketing applications company said it increased its global mobile marketing strength with the acquisition of Appoxee, a mobile marketing software-as-a-service provider.
The goal of the acquisition, which closed late last year, is...
LAS VEGAS – From airports to military barracks to huge convention centers, big venues keep us moving. Because of this, it is not always easy to stay connected using Wi-Fi.
In traditional Wi-Fi networks, users must oftentimes search for networks, request connection to the access...
Ford committed to self-driving cars
LAS VEGAS – Ford Motor Co. on Tuesday announced its Smart Mobility project, a series of 25 experiments and innovation challenges designed to rethink how the company and its customers interact with vehicles.
Ford president and CEO Mark Fields told a...
Editor’s Note: Welcome to our weekly Reality Check column where C-level executives and advisory firms from across the mobile industry share unique insights and experiences.
A recent Ericsson Mobility Report found that by 2020, more than half of all mobile traffic will be made up...
The last 12 months have seen big data become a versatile player in industries all across the spectrum. That trend is expected to continue in 2015 with big data increasingly mingling with the "Internet of Things."
The two titans of technology are expected to become...
As more devices get connected wirelessly, they are beginning to generate significant amounts of data. With more machines expected to operate and communicate autonomously or semi-autonomously with the advent of the "Internet of Things," the pace of data generation is expected to pick up...
Hadoop is expected to continue to grow in 2015, with more companies building smart applications that use the data-sifting, open-source software platform.
In a report, Forrester predicts Hadoop will become bigger and more versatile as more companies adopt it as a cornerstone of their business...
After filing for an initial public offering last month, Hadoop provider HortonWorks is ending 2014 with a bang: The company's stock had an enthusiastic reception on Wall Street and by the end of the first day had a valuation of more than $1 billion.
After...
The first wave of enterprise applications have emerged from the partnership between Apple and IBM, and the duo has snagged some large customers -- including Sprint. But whether they can help Apple maintain its strong position in the enterprise device market remains to be...
Globys uses big data analytics as the underpinning for its offerings for mobile operators, particularly in terms of marketing. RCR Wireless News posed a
series of questions on big data trends to Globys' CEO Derek Edwards, with an eye toward what value big data brings...
Big data solution adoptions in Brazil are being driven by telecom operators and the financial industry. Carlos Cunha, country manager for EMC Brazil, said at a press conference that big data projects increased this year in the country, but the lack of qualified professionals is still a...
Raw data is an infinite resource. It is generated every second of every day by the millions of smartphones and computers we use.
In the past, this information was difficult to harness. But now, with cloud technology and other innovations from companies like Hadoop, big...
Big data analytics often deal with identifying trends in known areas. But what about unrealized and newly emerging trends amid the spam? How do you recognize the big data "unknowns"?
Katherine Matsumoto, natural language processing expert and product manager for Attensity, said that amid spam...
As the "Internet of Things" expands its reach, consumer goods companies are finding themselves with wirelessly connected devices and reams of data that offer new insight into how their products are used and where their customers are – if they can make use of...
Editor’s Note: In an attempt to broaden our interaction with our readers we have created this Reader Forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible, but we maintain some editorial control...
DALLAS – Data analytics and performance monitoring services provider SevOne was in Dallas for the LTE North America conference to demonstrate its Cluster network architecture.
Matt Goldberg, senior director of service provider solutions for SevOne, talked with RCR Wireless News about how the company’s product...
IBM has signed a seven-year, $1.25 billion contract with Lufthansa to integrate mobile, social and analytics technologies across Lufthansa's business.
The outsourcing contract, worth a billion Euros over its period, will involve "(incorporating) business analytics with mobile computing and social business" both in terms of...
What began four years ago as an idea for regional mobile operator C Spire to find ways to make smarter decisions about customer retention efforts has resulted in an award-winning marketing analytics program that has improved its retention efforts' success by 50%, according to the company.
Called...
Some new numbers make two important points about social media giant Facebook: Facebook apps are driving user engagement, and mobile is driving Facebook.
A new report from telecom analytics firm Mobidia, in partnership with ABI Research, looked at data from millions of smartphone users and...
With big data analytics becoming a more integral part of verticals from telecom to transportation, big data platform company Cloudera is seeing "tremendous demand" for its BDA certifications as tech experts adjust their skill sets for a big-data world.
“They come to us in droves,”...
Editor's Note: The ecosystem of big data and analytics, and its intersection with mobile networks and cloud computing, has increasing relevance to wireless in areas that include service assurance, customer experience management, mobile marketing, location-based services and more. Here is a look at highlights from this...
Andi Mann, VP of strategic solutions for CA Technologies, stressed the importance of DevOps — the confluence of software development and IT operations — at CA World 2014 in Las Vegas, and laid out software solutions that power the growing mobile app economy.
Mann told...
SAP has announced two major deals: one with Nokia, to integrate geo-location data from its Here unit into SAP's HANA in-memory data platform, and one with Samsung to develop an enterprise mobility ecosystem based on Samsung mobile devices, including wearables for business applications.
SAP "plans...
Hortonworks, one of the major providers and supporters of the in-memory database software platform Hadoop, has filed for an initial public offering.
The company has not set an initial price as of yet, according to documents filed with the Securities and Exchange Commission and first...
