Pizza Hut is the latest pie-maker to go mobile with a wireless Web site and text offering that allows users to order pizzas from their phones.The Dallas-based chain established a …
Mobile and Wireless Industry Reports
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Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for …
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Virgin Mobile USA Inc. announced that it has promoted Bob Stohrer to chief marketing officer of the mobile virtual network operator (MVNO). Stohrer, who served as VP of brand and …
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Terminator and the rise of integrated marketing: Verizon Wireless signs on for ‘Sarah Connor Chronicles’ promotion
by rcrwirelessby rcrwirelessWhen it comes to sponsoring content, the 30-second commercial is no longer enough. Marketers these days talk about being tied to programming in new ways that provide more options for …
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Washington state Attorney General Rob McKenna has begun shopping a bill in the legislature that would ban third-party marketing of cellphone numbers without consent of wireless subscribers, precisely the kind …
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Federal Communications Commission Chairman Kevin Martin said Wall Street woes and recession fears could affect the 700 MHz auction and tacitly conceded disappointment that Frontline Wireless L.L.C. will not be …
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At least 46.1 million wireless subscribers used mobile search functions in the third quarter of 2007, according to a new report released by Nielsen Mobile. The report is based on …
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The Japanese-Swedish joint venture, Sony Ericsson Mobile Communications, had a mixed fourth quarter but ended 2007 with strong numbers and a projection of 10% industry-wide handset growth this year.The news …
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Text, banner ads most popular among mobile marketers: Survey: Mobile search expected to gain share in next six months
by rcrwirelessby rcrwirelessPodcasts and video ads have dropped off in the mobile advertising space, according to a new survey of more than 2,000 brand marketers and agencies. The “Wave Eight” survey, conducted …
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The following list includes ratings changes and financial information for wireless companies announced this week by investment-banking and financial-services firms.Handset and infrastructure vendors –Goldman Sachs lowered its estimates on Motorola …
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Apple Inc. CEO Steve Jobs today unveiled a modest suite of new software applications for the iPhone during his much-anticipated keynote address at Macworld 2008 in San Francisco, perhaps disappointing …
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Regional wireless operator U.S. Cellular Corp. tapped Alcatel-Lucent for a five-year contract to provide infrastructure equipment to increase coverage and capacity of the carrier’s CDMA network. Financial terms of the …
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Samsung Electronics Co. Ltd. said today that its telecom division is booming, shoring up weakness in its semiconductor division. Fourth-quarter handset shipments reached 46.3 million units, up a healthy 41% …
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The Federal Communications Commission launched a rulemaking to determine whether mobile phone text messages and short codes are covered by non-discrimination provisions of the telecom act.Public interest and consumer groups …
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The Federal Communications Commission said 214 applicants qualified to bid in the 700 MHz auction set to begin Jan. 24. Internet search engine giant Google Inc. joins a mix of …
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Alltel Corp. unveiled a service that will allow customers to remotely synch their mobile phones with home digital music libraries. The offering, which is powered by Celltop and uses mSpot’s …
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Photobucket is moving squarely into the mobile space with a new WAP site optimized for mobile users. The Fox Interactive Media company is launching Photobucket Mobile today and is hoping …
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Citing “long-term competitiveness,” Nokia Corp. said today it would close a handset factory in Bochum, Germany, and sell automotive and research-and-development sites in the same locale. Nokia will move its …
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Clearwire Corp. said it will offer Google Inc. applications including Gmail, Calendar and Google Talk to its subscribers.Craig McCaw’s WiMAX startup said the Internet services will be available to customers …
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Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in …
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Market research firms seem to be falling over themselves in an effort to cram the most zeroes into their projections for mobile advertising revenues. But for traditional advertisers – you …
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Editor’s Note: Welcome to Yay or Nay, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week we’ll review a new wireless application or service …
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Sprint Nextel Corp. is reportedly planning to lay off several thousand employees, according to an article citing anonymous sources in The Wall Street Journal. Sprint Nextel declined to comment on …
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Venture-backed wireless companies often depend on deals with carriers and telecom equipment manufacturers for their success. For a startup, trying to land a deal with a major wireless carrier is …
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Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. …