WHILE IT WAS NOT A MAJOR COUP THAT WIRELESS carriers found a Democratic lawmaker to sponsor a wireless consumer- protection bill less regulatory than another measure with more backing by …
BellSouth
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SPRINT NEXTEL CORP.’S OPERATIONAL STRUGGLES sunk to new lows last week as the nation’s No. 3 carrier had its CEO step down and the company reported that it would not …
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AT&T Inc. is reviewing its advertising strategy, and has put its estimated $3.345 billion media-buying and -planning account up for grabs. The nation’s No. 1 wireless carrier said the review …
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Wireless carriers spent 4% more on their networks during the second quarter than they did during the same quarter last year, according to research from analyst firm Ovum-RHK.Wireless carriers spent …
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AT&T Inc. reported a strong quarter and said its mobile division activated 146,000 Apple Inc. iPhone customers in the first day and a half of the device’s release, more than …
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AT&T Inc., the nation’s second-largest advertiser, has made made Omnicom Group’s BBDO, the advertising agency for the former Cingular Wireless, the lead agency for the carrier’s massive $3.3 billion advertising …
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Sprint Nextel Corp. will take a new advertising tack starting July 1, as it launches a campaign with the tagline “Sprint Ahead.” The new campaign is designed to “[reflect] the …
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Hang on, sports fans. We’ve got a hum-dinger of a race here.NASCAR filed a $100 million countersuit against AT&T Inc. for alleged breach of contract and fraud over Richard Childress …
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Clearwire Corp. completed its acquisition of 2.5 GHz spectrum from AT&T Inc.; the larger company had to divest itself of the spectrum as part of the requirements for the approval …
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AT&T Inc. made a major re-branding push by stripping a number of its company-owned stores of Cingular-related trappings overnight and replacing them with AT&T logo and signage.The company said in …
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A Georgia judge has given AT&T Inc. permission to add its brand on the carrier’s No. 31 NASCAR racecar, which currently carries the “Cingular” brand.“We are pleased that the court …
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Verizon to consolidate wireless, wireline advertising operations: Carrier positions against newly unified AT&T
by jscarboby jscarboVerizon Wireless will combine its advertising and marketing efforts with that of parent company Verizon Communications Inc. in a move that will help the carrier blend its diverse telecom offerings …
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AT&T draws on past rebranding experiences : iPhone launch brings spotlight to new entity
by jscarboby jscarboMore than four months after announcing its acquisition of BellSouth Corp., AT&T Inc. continues a determined push to rebrand Cingular as “the new AT&T.” Though that phrase has gotten its …
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AT&T Mobility announced that its Cingular 8525 Pocket PC (made by HTC Corp.) will henceforth be known as the AT&T 8525 Pocket PC. The operator said that the device has …
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Marc LeFar, who shepherded the $1 billion-plus marketing budget of the former Cingular Wireless L.L.C. for the past four years, has resigned from AT&T Inc., the wireless provider’s new parent. …
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Wireless broadband service provider Clearwire Corp.’s stock rose briefly today as analysts issued favorable reports of the company’s prospects, but later continued its downward trend. Clearwire’s stock rose more than …
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AT&T Inc., owner of the largest U.S. mobile phone carrier, sued the National Association for Stock Car Auto Racing Inc. after meeting resistance to its efforts to replace the Cingular …
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AT&T Inc., which controls the nation’s largest mobile-phone carrier Cingular, agreed pay more than $30 million and withdraw a U.S. Supreme Court challenge to end a highly controversial, seven-year-old case …
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AT&T Inc., which controls the nation’s largest mobile-phone carrier Cingular, agreed pay more than $30 million and withdraw a U.S. Supreme Court challenge to end a highly controversial, seven-year-old case …
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Clearwire Corp. has finally gone public, with an opening trading price of $27.25 per share that fell to less than $25 in busy midday trading.The company, which trades under the …
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SOUTHEAST SPECTRUM GRAB: WiMAX carrier Clearwire snaps up AT&T’s 2.5 GHz spectrum for $300 million
by jscarboby jscarboClearwire Corp. was the winner of AT&T Inc.’s mandated spectrum sell-off, agreeing to spend $300 million for 2.5 GHz spectrum covering portions of the southeastern United States.AT&T committed to unloading …
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Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for …
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Clearwire Corp. was the winner of AT&T Inc.’s mandated spectrum sell-off, agreeing to spend $300 million for 2.5 GHz spectrum in the southeastern United States.AT&T committed to unloading the spectrum …
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Cingular Wireless L.L.C.’s last quarter before being absorbed by parent company AT&T Inc. resulted in a company-record 2.4 million net customer additions, up from 1.8 million net adds a year …
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Infrastructure company Tellabs reported that its revenues were down for the fourth quarter but up overall for the full-year 2006. The company’s troubled fourth quarter saw falling revenues in its …