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  • WIRELESS STRIKES BACK: Industry lines up support to counter legislation

    by jscarbo October 20, 2007
    by jscarbo October 20, 2007

    WHILE IT WAS NOT A MAJOR COUP THAT WIRELESS carriers found a Democratic lawmaker to sponsor a wireless consumer- protection bill less regulatory than another measure with more backing by …

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  • New low for Sprint Nextel: Carrier loses CEO, 337,000 customers

    by jscarbo October 12, 2007
    by jscarbo October 12, 2007

    SPRINT NEXTEL CORP.’S OPERATIONAL STRUGGLES sunk to new lows last week as the nation’s No. 3 carrier had its CEO step down and the company reported that it would not …

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  • AT&T to review $3.4B advertising strategy

    by jscarbo August 29, 2007
    by jscarbo August 29, 2007

    AT&T Inc. is reviewing its advertising strategy, and has put its estimated $3.345 billion media-buying and -planning account up for grabs. The nation’s No. 1 wireless carrier said the review …

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  • Wireless capex up 4%

    by jscarbo August 20, 2007
    by jscarbo August 20, 2007

    Wireless carriers spent 4% more on their networks during the second quarter than they did during the same quarter last year, according to research from analyst firm Ovum-RHK.Wireless carriers spent …

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  • iPhone provides modest boost to AT&T results: 3G iPhone due in November?

    by jscarbo July 24, 2007
    by jscarbo July 24, 2007

    AT&T Inc. reported a strong quarter and said its mobile division activated 146,000 Apple Inc. iPhone customers in the first day and a half of the device’s release, more than …

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  • Cingular’s ad firm takes lead at AT&T

    by jscarbo July 11, 2007
    by jscarbo July 11, 2007

    AT&T Inc., the nation’s second-largest advertiser, has made made Omnicom Group’s BBDO, the advertising agency for the former Cingular Wireless, the lead agency for the carrier’s massive $3.3 billion advertising …

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  • Sprint Nextel alters marketing message, juggles executives

    by jscarbo June 27, 2007
    by jscarbo June 27, 2007

    Sprint Nextel Corp. will take a new advertising tack starting July 1, as it launches a campaign with the tagline “Sprint Ahead.” The new campaign is designed to “[reflect] the …

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  • NASCAR-AT&T spat revs up

    by jscarbo June 18, 2007
    by jscarbo June 18, 2007

    Hang on, sports fans. We’ve got a hum-dinger of a race here.NASCAR filed a $100 million countersuit against AT&T Inc. for alleged breach of contract and fraud over Richard Childress …

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  • Clearwire completes 2.5 GHz spectrum acquisition

    by jscarbo May 31, 2007
    by jscarbo May 31, 2007

    Clearwire Corp. completed its acquisition of 2.5 GHz spectrum from AT&T Inc.; the larger company had to divest itself of the spectrum as part of the requirements for the approval …

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  • It was only a matter of time: AT&T brand takes over Cingular retail locations

    by jscarbo May 21, 2007
    by jscarbo May 21, 2007

    AT&T Inc. made a major re-branding push by stripping a number of its company-owned stores of Cingular-related trappings overnight and replacing them with AT&T logo and signage.The company said in …

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  • AT&T gets go-ahead for NASCAR rebranding

    by jscarbo May 21, 2007
    by jscarbo May 21, 2007

    A Georgia judge has given AT&T Inc. permission to add its brand on the carrier’s No. 31 NASCAR racecar, which currently carries the “Cingular” brand.“We are pleased that the court …

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  • Verizon to consolidate wireless, wireline advertising operations: Carrier positions against newly unified AT&T

    by jscarbo May 18, 2007
    by jscarbo May 18, 2007

    Verizon Wireless will combine its advertising and marketing efforts with that of parent company Verizon Communications Inc. in a move that will help the carrier blend its diverse telecom offerings …

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  • AT&T draws on past rebranding experiences : iPhone launch brings spotlight to new entity

    by jscarbo May 12, 2007
    by jscarbo May 12, 2007

    More than four months after announcing its acquisition of BellSouth Corp., AT&T Inc. continues a determined push to rebrand Cingular as “the new AT&T.” Though that phrase has gotten its …

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  • AT&T and HTC: Everybody’s re-branding

    by jscarbo May 9, 2007
    by jscarbo May 9, 2007

    AT&T Mobility announced that its Cingular 8525 Pocket PC (made by HTC Corp.) will henceforth be known as the AT&T 8525 Pocket PC. The operator said that the device has …

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  • AT&T Wireless unit CMO LeFar resigns

    by jscarbo April 20, 2007
    by jscarbo April 20, 2007

    Marc LeFar, who shepherded the $1 billion-plus marketing budget of the former Cingular Wireless L.L.C. for the past four years, has resigned from AT&T Inc., the wireless provider’s new parent. …

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  • Clearwire’s stock bounces briefly on analysts’ confidence

    by jscarbo April 17, 2007
    by jscarbo April 17, 2007

    Wireless broadband service provider Clearwire Corp.’s stock rose briefly today as analysts issued favorable reports of the company’s prospects, but later continued its downward trend. Clearwire’s stock rose more than …

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  • Cingular-Sprint Nextel quibbles spill onto NASCAR racetrack

    by jscarbo March 19, 2007
    by jscarbo March 19, 2007

    AT&T Inc., owner of the largest U.S. mobile phone carrier, sued the National Association for Stock Car Auto Racing Inc. after meeting resistance to its efforts to replace the Cingular …

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  • AT&T settles CPUC claims, agrees to pay $30M

    by jscarbo March 17, 2007
    by jscarbo March 17, 2007

    AT&T Inc., which controls the nation’s largest mobile-phone carrier Cingular, agreed pay more than $30 million and withdraw a U.S. Supreme Court challenge to end a highly controversial, seven-year-old case …

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  • AT&T settles CPUC claims, agrees to pay $30M

    by jscarbo March 16, 2007
    by jscarbo March 16, 2007

    AT&T Inc., which controls the nation’s largest mobile-phone carrier Cingular, agreed pay more than $30 million and withdraw a U.S. Supreme Court challenge to end a highly controversial, seven-year-old case …

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  • Clearwire nets $600M in IPO, details to come…

    by jscarbo March 8, 2007
    by jscarbo March 8, 2007

    Clearwire Corp. has finally gone public, with an opening trading price of $27.25 per share that fell to less than $25 in busy midday trading.The company, which trades under the …

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  • SOUTHEAST SPECTRUM GRAB: WiMAX carrier Clearwire snaps up AT&T’s 2.5 GHz spectrum for $300 million

    by jscarbo February 24, 2007
    by jscarbo February 24, 2007

    Clearwire Corp. was the winner of AT&T Inc.’s mandated spectrum sell-off, agreeing to spend $300 million for 2.5 GHz spectrum covering portions of the southeastern United States.AT&T committed to unloading …

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  • Worst of the Week: Flying my Dork Flag high

    by jscarbo February 22, 2007
    by jscarbo February 22, 2007

    Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for …

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  • AT&T offloads 2.5 GHz spectrum to Clearwire for $300M

    by jscarbo February 20, 2007
    by jscarbo February 20, 2007

    Clearwire Corp. was the winner of AT&T Inc.’s mandated spectrum sell-off, agreeing to spend $300 million for 2.5 GHz spectrum in the southeastern United States.AT&T committed to unloading the spectrum …

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  • Prepaid, resale boost Cingular’s record quarter

    by jscarbo January 27, 2007
    by jscarbo January 27, 2007

    Cingular Wireless L.L.C.’s last quarter before being absorbed by parent company AT&T Inc. resulted in a company-record 2.4 million net customer additions, up from 1.8 million net adds a year …

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  • Tellabs results show rocky fourth quarter

    by jscarbo January 23, 2007
    by jscarbo January 23, 2007

    Infrastructure company Tellabs reported that its revenues were down for the fourth quarter but up overall for the full-year 2006. The company’s troubled fourth quarter saw falling revenues in its …

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