AT&T INC. ROLLED THROUGH the quarter with 2 million net customer additions, and most of them (1.2 million) were coveted retail postpaid customers-up more than 30% from retail postpaid gains during the same quarter of 2006.The nation's largest carrier also managed to cut its...
WHILE IT WAS NOT A MAJOR COUP THAT WIRELESS carriers found a Democratic lawmaker to sponsor a wireless consumer- protection bill less regulatory than another measure with more backing by Congress' ruling party, Sen. Mark Pryor (D-Ark.) could pick up a powerful political ally...
SPRINT NEXTEL CORP.'S OPERATIONAL STRUGGLES sunk to new lows last week as the nation's No. 3 carrier had its CEO step down and the company reported that it would not meet its guidance for the year.The carrier noted that it lost 337,000 postpaid customers...
AT&T Inc. is reviewing its advertising strategy, and has put its estimated $3.345 billion media-buying and -planning account up for grabs. The nation's No. 1 wireless carrier said the review is expected to be completed by the end of the year.In a statement, AT&T...
Wireless carriers spent 4% more on their networks during the second quarter than they did during the same quarter last year, according to research from analyst firm Ovum-RHK.Wireless carriers spent $5.3 billion during the quarter, said Ovum. Wireline operators, on the other hand, spent...
AT&T Inc. reported a strong quarter and said its mobile division activated 146,000 Apple Inc. iPhone customers in the first day and a half of the device's release, more than 40% of whom were new customers for AT&T Mobility.That figure was far fewer than...
AT&T Inc., the nation's second-largest advertiser, has made made Omnicom Group's BBDO, the advertising agency for the former Cingular Wireless, the lead agency for the carrier's massive $3.3 billion advertising account, executives familiar with the situation said. GSD&M, Austin, Texas, which had been lead...
Sprint Nextel Corp. will take a new advertising tack starting July 1, as it launches a campaign with the tagline "Sprint Ahead." The new campaign is designed to " the value its products and services add to people's lives," according to the carrier. The...
Hang on, sports fans. We've got a hum-dinger of a race here.NASCAR filed a $100 million countersuit against AT&T Inc. for alleged breach of contract and fraud over Richard Childress Racing's plans to change the sponsorship of Jeff Burton's No. 31 Chevrolet Monte Carlo...
Clearwire Corp. completed its acquisition of 2.5 GHz spectrum from AT&T Inc.; the larger company had to divest itself of the spectrum as part of the requirements for the approval of its purchase of BellSouth Corp. The 2.5 GHz spectrum was licensed to or...
AT&T Inc. made a major re-branding push by stripping a number of its company-owned stores of Cingular-related trappings overnight and replacing them with AT&T logo and signage.The company said in a statement that the change in about 1,800 wireless retail locations reflects research indicating...
A Georgia judge has given AT&T Inc. permission to add its brand on the carrier's No. 31 NASCAR racecar, which currently carries the "Cingular" brand."We are pleased that the court has allowed us to proceed with rebranding the No. 31 car," said John Burbank,...
Verizon Wireless will combine its advertising and marketing efforts with that of parent company Verizon Communications Inc. in a move that will help the carrier blend its diverse telecom offerings under the "Verizon" brand. The move also comes as AT&T Inc. works to unify...
More than four months after announcing its acquisition of BellSouth Corp., AT&T Inc. continues a determined push to rebrand Cingular as "the new AT&T." Though that phrase has gotten its share of promotion by AT&T itself, let's get it straight: "The brand is 'AT&T,'"...
AT&T Mobility announced that its Cingular 8525 Pocket PC (made by HTC Corp.) will henceforth be known as the AT&T 8525 Pocket PC. The operator said that the device has been upgraded, retaining the functionality it originally offered, while adding software upgrades to enable...
Marc LeFar, who shepherded the $1 billion-plus marketing budget of the former Cingular Wireless L.L.C. for the past four years, has resigned from AT&T Inc., the wireless provider's new parent. An AT&T spokesman said LeFar "wanted to do something else" and declined further comment....
Wireless broadband service provider Clearwire Corp.'s stock rose briefly today as analysts issued favorable reports of the company's prospects, but later continued its downward trend. Clearwire's stock rose more than 6 percent after the favorable reports, from around $18.61 at the close of trading...
AT&T Inc., owner of the largest U.S. mobile phone carrier, sued the National Association for Stock Car Auto Racing Inc. after meeting resistance to its efforts to replace the Cingular brand with the AT&T brand on the No. 31 Chevrolet Monte Carlo SS car...
AT&T Inc., which controls the nation's largest mobile-phone carrier Cingular, agreed pay more than $30 million and withdraw a U.S. Supreme Court challenge to end a highly controversial, seven-year-old case at the California Public Utilities Commission. In addition to the record $12.14 million fine...
AT&T Inc., which controls the nation's largest mobile-phone carrier Cingular, agreed pay more than $30 million and withdraw a U.S. Supreme Court challenge to end a highly controversial, seven-year-old case at the California Public Utilities Commission. In addition to the record $12.14 million fine...
Clearwire Corp. has finally gone public, with an opening trading price of $27.25 per share that fell to less than $25 in busy midday trading.The company, which trades under the symbol "CLWR," had said it planned to offer 20 million shares at prices between...
Clearwire Corp. was the winner of AT&T Inc.'s mandated spectrum sell-off, agreeing to spend $300 million for 2.5 GHz spectrum covering portions of the southeastern United States.AT&T committed to unloading the spectrum in an effort to gain approval from the Federal Communications Commission for...
Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about whatever rubs us the...
Clearwire Corp. was the winner of AT&T Inc.'s mandated spectrum sell-off, agreeing to spend $300 million for 2.5 GHz spectrum in the southeastern United States.AT&T committed to unloading the spectrum in an effort to gain approval from the Federal Communications Commission for its acquisition...
