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Despite different takes, networks bullish on mobile TV ad space

IT'S BEEN IN THE MARKET for less than a month, but TV network executives are excited about advertising opportunities presented by MediaFLO USA Inc.'s mobile broadcast TV network.Each of the television networks running on the eight-channel lineup make use of theircommercial breaks in different...

Modeo cancels CTIA press conference, promises news next month

Modeo L.L.C. has officially canceled its press conference scheduled for Tuesday afternoon at the CTIA Wireless 2007 show in Orlando, Fla. The broadcast mobile TV provider was expected to announced results from its beta trial currently underway in New York City, and discuss more...

iLoop eyes mobile ad playground

iLoop Mobile announced the launch of its mFinity mobile platform, which enables customers to create and implement text-based and interactive mobile ad campaigns. The platform will allow advertisers to develop and manage their own mobile initiatives to targeted audiences, according to the company."Marketing campaigns,...

NBC, MobiTV to compete with Apple in on-demand TV : Move highlights how networks, carriers test wireless TV waters

NBC Universal will expand its partnership with MobiTV to offer on-demand hit television shows such as "The Office" and "Heroes" to U.S. wireless users. The broadcast company said it plans to offer a 24-hour viewing period for some of its top-rated shows starting at...

Silicon Valley group pushes for white space access : Provides compliant Wi-Fi device in attempt to sway FCC to make spectrum unlicensed

High-tech and electronic giants last week gave the Federal Communications Commission a Wi-Fi device to test that they said can operate in vacant television frequencies without disrupting high definition TV signals. Thus, the product could ratchet up the stakes in a battle between Silicon...

Battle for eyeballs shaping television’s future

HOLLYWOOD, Calif.-Hollywood is battling for consumers' eyeballs on more fronts than ever before. As people spend more time on their cellphones and computers, television studios find themselves pursuing viewers on at least three screens. Many agree the industry is still three to five years...

NBC to offer on-demand TV shows through MobiTV

NBC Universal said it will expand its partnership with MobiTV to offer on-demand hit television shows such as "The Office" and "Heroes" over U.S. mobile phone networks.The broadcast company said it will offer a 24-hour viewing period for its top-rated shows starting at $2,...

New Wi-Fi device promotes opening TV ‘white space’

A group of high-tech and electronic companies is set to deliver to the Federal Communications Commission a Wi-Fi device it says can operate in vacant broadcast frequencies without disrupting high-definition TV reception. The device is not intended for commercial sale; instead, it stands as...

Analyst Angle: Thoughts on Mobile TV

Editor's Note: Welcome to a special edition of our Monday feature, Analyst Angle. This week we're introducing four new contributors, Current Analysis' Avi Greengart, Compete's Miro Kazakoff, Jupiter Research's Julie Ask and Iain Gillott. Please join us in welcoming these excellent analysts in the...

Breaking boundaries: Today’s MediaFLO ads are traditional, but won’t stay that way

ADVERTISEMENTS, PRODUCT endorsements and commercials have been the bread and butter of the TV business for decades. Mobile television-albeit a new distribution channel-is no different, though broadcasters of the new medium are still developing the technology and business plans that advertisers have dreamed of...

Investors ditch troubled SmartVideo

Shares of SmartVideo Technologies Inc. tanked after the company said it was seeking an infusion of cash.SmartVideo, which operates under the brand uVuMobile, is hoping to find "additional capital to fund the roll-out of new products and applications" for its Mobilecasting offering, which was...

Hedgehogging

Hedge*hog*ing v. Interrupting conversations in an office environment by poking your head over the top of the cube.--Verizon Wireless put out two press releases March 1: One, that Verizon Wireless customers do not have to worry about the change in daylight saving time...

Mobile TV space draws new entrants, contrasting models

California is sprinkled with television studios, and while many of the traditional Hollywood studios already have or are in the process of creating separate divisions for endeavors in the mobile TV space, a small group of entertainment companies have been built with mobile in...

Worst of the Week: Sleep tight, iPhone

Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about whatever rubs us the...

MobiTV reaches 2 million customer mark

MobiTV Inc. announced that it has surpassed two million subscribers, a doubling of its paying subscribers worldwide in less than a year. MobiTV offers more than 100 television channels worldwide and nearly 40 channels in the United StatesThe company passed one million paying subscribers...

Mobile TV deals hint at broader MVNO plans

For years, the nation's two largest wireless carriers, Cingular Wireless L.L.C. and Verizon Wireless, have focused on their network's reach and reliability in marketing strategies and their business models. But now that both carriers are going to use Qualcomm Inc.'s MediaFLO USA Inc. network...

Penthera mediacast app allows content to be sent, stored, played back

WHILE MUCH OF THE ATTENTION LAST WEEK AT THE 3GSM WORLD CONGRESS TRADE SHOW IN BARCELONA, SPAIN, WAS SPENT ON MOBILE BROADCAST TV PROVIDER MEDIAFLO AND THE FUTURE OF ITS U.S. DVB-H COUNTERPARTS, HIWIRE AND MODEO, PLENTY OF OTHER COMPANIES ARE CLAMORING FOR THEIR...

Score two for MediaFLO: DVB-H backers say it’s too soon to count them out

The ripples are still making their way across the lake in the wake of Cingular Wireless L.L.C.'s surprise announcement that it will offer mobile broadcast TV through Qualcomm Inc.'s MediaFLO USA Inc. network. The nation's largest wireless carrier somewhat stole the thunder from its...

Florida to study wireless for warning systems

Florida Gov. Charlie Crist (R) wants to examine alternative emergency warning systems-including those based on wireless technology-in the aftermath of the Feb. 2 tornado that killed 20 people. The Florida Division of Emergency Management will study the issue and report back...

BEYOND THE NETWORK: Ericsson snares Turner content deal

INFRASTRUCTURE POWERHOUSE L.M. ERICSSON became the latest network maker to try its hand in the content arena. Ericsson, the world's largest equipment manufacturer, announced a partnership with Turner Broadcasting System International to develop and deliver Turner's suite of news and entertainment content to the...

3GSM attendees to get MBMS demonstrations

The market for MBMS mobile TV technology appears to be gaining steam as several major wireless vendors announced plans to showcase the technology at the upcoming 3GSM World Congress in Barcelona, Spain, next week.L.M. Ericsson and a teaming of Qualcomm Inc. and Huawei Technologies...

Hiwire, MediaFLO: head to head in Vegas

While Qualcomm Inc.'s MediaFLO and Crown Castle International Corp.'s Modeo L.L.C. service have been taking up most of the ink on mobile broadcast TV, Hiwire L.L.C. has been working behind the scenes to build out its network based on the DVB-H standard.The company says...

Analyst has high praise for Modeo

Glowing praise for Modeo L.L.C.'s recently launched mobile broadcast television beta trial service in New York City is already rolling in."WOW!" is how Ric Prentiss of Raymond James and Associates Inc. summed up his two-day experience with the service and HTC device that Modeo...

Wireless broadband: information service?

Federal Communications Commission Chairman Kevin Martin is pushing a plan to treat wireless broadband service as an information service, a classification that would enable wireless Internet access providers to escape cumbersome common carrier rules imposed on wireless operators that are increasingly turning to Web-based...