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MOUSETRAPPED: Disney shuts down MVNO

The Walt Disney Co. is shutting down its remaining mobile virtual network operator, Disney Mobile, as of Dec. 31. The company announced this morning that it would dismantle Disney Mobile and would explore "a new business model for its content and services that might...

Disney exec worries over MVNO

Mobile virtual network operator Disney Mobile has been well-received by parents, but lacks scale and may see some changes to its business model, according to remarks by Walt Disney Co.'s senior executive VP and CFO Tom Stagg at a Merrill Lynch conference this week....

Who’s in charge?: Parental controls prove answer

An increasing number of parents around the country can sidestep the dreaded $400 cellphone bill boosted by their child's texting mania, as more wireless companies begin to offer custom controls on children's wireless usage.AT&T Mobility announced last week that it is making parental controls...

Analyst Angle: MVNO Handset Strategy

Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Jupiter Research's Julie Ask, iGR's Iain...

Analyst Angle Special Edition: Amp’d, MVNOs and future of the market

Editor's Note: Welcome to a special edition of our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Compete's Miro...

Telcordia, mPortal partner on content offering, Oracle demos content management service

Telcordia Technologies and mPortal Inc. are joining forces to provide an end-to-end content solution for mobile virtual network operators. The companies this week plan to unveil a platform that couples Telcordia's hosted delivery and billing services with mPortal's content library, which includes more than...

FAMILY AFFAIR: Disney Mobile reflects on first year as MVNO

As it approaches its one-year anniversary, Disney Mobile L.L.C. has ambitious plans to develop new applications and move toward the use of EV-DO in delivering services. The company recently provided a glimpse of how its customers are making use of the innovative family-centric applications...

Disney Mobile offers peek into operations, aspirations

As Disney Mobile L.L.C. approaches its one-year anniversary, the company provided a glimpse of how customers are making use of the innovative, family-centric applications at the heart of its service. The mobile virtual network operator also proffered a look into its plans for the...

MVNOs test variety of biz models

As the flurry of mobile virtual network operators that launched in 2006 start to settle in, some are proclaiming customer gains with stand-alone business models-but MVNOs are also taking alternate tracks to promote their brands and content. Both Helio L.L.C. and Amp'd Mobile reported...

Disney Mobile cuts handsets prices, launches ‘Steamboat Willie’ collectors’ model

Disney Mobile has chopped the price of two handsets for a limited time, and is promoting a limited-edition "Steamboat Willie" phone aimed squarely at Disneyophiles. The "Steamboat Willie" phone comes complete with collector packaging and a collector pin.The mobile virtual network operator is offering...

Family plans, like family reunions, littered with challenges

Conventional wisdom says, and consumers certainly seem to think, that family wireless plans offered by cellular carriers are a great deal. In exchange for tying other family members into one service plan at the standard $10 per month, consumers can cut down on their...

Pantech supplies third Disney Mobile phone

NORTH HOLLYWOOD, Calif.-Disney Mobile has added a slim, silver clamshell phone from Pantech Corp. as its third handset choice for subscribers. The Bluetooth-enabled DM-P205 has a VGA camera, color interior and exterior screens and web browsing capability. It sells for $100 with a two-year...

Disney Mobile holiday promo: cheaper phones, free month of service

Disney Mobile is trying to lure customers to sign up for its service during the holiday season by lowering the cost of its handsets and offering a month of service for free, according to promotions on the mobile virtual network operator’s Web site.Disney Mobile...

Helio plans more handsets for holidays

LOS ANGELES-Helio L.L.C., the self-proclaimed mobile virtual network operator for the young and hip, will launch additional handsets this year and next, according to Rick Heineman, the company's head of media relations. Heineman promised to give more details on the company's handsets soon. Helio...

Disney Mobile holiday promo: cheaper handsets, one free month of service

NORTH HOLLYWOOD, Calif.—Disney Mobile is trying to lure customers to sign up for its service during the holiday season by lowering the cost of its handsets and offering a month of service for free, according to promotions on the mobile virtual network operator’s Web...

Disney still keen on MVNO, spending $30M to shut down Mobile ESPN

BURBANK, Calif.—It will cost The Walt Disney Co. about $30 million to shut down its Mobile ESPN MVNO, but the company remains positive on the prospects for its Disney Mobile service, according to Disney’s chief financial officer. Thomas Staggs, senior executive vice president and...

Virgin Mobile USA, Helio most effective in driving online sales

BOSTON-Mobile virtual network operators Virgin Mobile USA L.L.C. and Helio L.L.C. are more effective at using the Internet to drive brand awareness and sales relative to their peers, according to a new report from market research firm Compete Inc. The research also showed niche...

Virgin Mobile USA, Helio effective in driving online sales

BOSTON—Mobile virtual network operators Virgin Mobile USA L.L.C. and Helio L.L.C. are more effective at using the Internet to drive brand awareness and sales relative to their peers, according to a new report from market research firm Compete Inc. The research also showed niche...

Disney Mobile suspends launch plans in United Kingdom

LONDON-The Walt Disney Co. has opted to delay the launch of its mobile virtual network operator phone service in the United Kingdom. "We have decided to postpone the launch of the Disney Mobile service," said Disney Mobile U.K. spokeswoman Sandra van Vreedendaal.Van Vreedendaal added...

Regional operators improve financials, but long-term outlook remains mixed

U.S. Cellular Corp. released limited operating results for the second quarter, reporting a churn rate that ticked upward and net overall customer activations that were about half of what the carrier achieved during the same period last year-however, the company expects to boost its...

Disney Mobile suspends U.K. launch plans

LONDON—The Walt Disney Co. has opted to delay the launch of its mobile virtual network operator phone service in the United Kingdom. "We have decided to postpone the launch of the Disney Mobile service," said Disney Mobile U.K. spokeswoman Sandra van Vreedendaal.Van Vreedendaal added...

Sprint Nextel expands child-location offering

OVERLAND PARK, Kan.—Sprint Nextel Corp. has made changes to its child-location offering designed to simplify the registration process, make the service available to more families and expand the range of handsets that can be used to locate or be located by the service. The...

Disney, Virgin expand handset selection

NORTH HOLLYWOOD, Calif.-Two mobile virtual network operators will soon be adding additional phones to their handset repertoires. MVNO Disney Mobile is planning to add a third handset to its line-up, according to documents filed with the Federal Communications Commission, and is expected to begin...

MVNOs resolute amid whispers of pulling the plug

The mobile virtual network operator bandwagon, cruising along smoothly a few months ago, appears to be suffering from a case of backlash. Recent MVNO news and rumors haven't been particularly pretty. The Wall Street Journal recently ran a scathing assessment of MVNOs' performance thus...