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Excess inventory clouds mobile advertising space: Providers both big and small struggle to fill screens

It's no secret that advertising dollars are finally coming to mobile. But for now, at least, it's the high-profile publishers that are bringing in the cash.How big mobile advertising will be depends on whom you ask. The Kelsey Group predicts the U.S. market will...

Google reports increased mobile traffic, mum on GPhone, 700MHz

Mobile users are increasingly turning to Google Inc., but on-the-go searches remain dwarfed by PC queries, the Internet giant said in an earnings call yesterday.Google, which saw its quarterly net income soar 46% from the same period last year, saw increased traffic during...

TALK TO ME: Voice solutions integrated into wireless search models

All that cash being poured into voice-activated search is beginning to look like a good bet.A recent study from Usable Products Co. indicates speechrecognition technology finally may have become user-friendly. The New York-based market research firm tested four mobile search offerings-three text-based services and...

The bloody mess of mobile search

So this is what they mean when they talk about "the mobile search wars."Google last week in a long-awaited move took its AdWords mobile, placing paid links on search results accessed by wireless devices. The Internet behemoth told its hundreds of thousands of AdWords...

T-Mobile launches Medio-powered search service in Europe

T-Mobile International launched a mobile search service for European t-zones customers in the United Kingdom, Germany, Austria, and the Netherlands, with plans to expand to the Czech Republic later this month. The mobile search service allows users to sift through content types, including multiple...

FAST, Rakuten announce mobile search joint venture in Japan

Enterprise search company Fast Search & Transfer and Rakuten, a Japan-based Internet service provider, announced they have formed a joint venture to develop and provide mobile search and advertising service in Japan.The new entity will be called Rakuten FAST Mobile Search and will be...

Nokia to add Microsoft services to handsets

The phrase, "strange bedfellows," when applied to the business of making money, may as well be retired.Nokia Corp. may see Microsoft Corp.'s Windows Mobile as a challenge to its stake in the Symbian operating system, but that doesn't mean the two parties can't join...

Medio acquires Suhari for off-deck mobile advertising

Medio Systems Inc. announced it acquired rival mobile ad firm Suhari L.L.C. Terms of the deal were not disclosed."Medio has a track record of successfully partnering with mobile operators to deliver the most intuitive mobile search experience to consumers while increasing revenues for operators,"...

iPhone ecosystem challenges developers

THE IPHONE HAS given birth to the iEcosystem. Whether that's a good thing, though, is debatable.Apple Inc.'s decision to bar third-party developers from building applications for its high-profile device has drawn scorn in the software world. But there is no shortage of Internet-based applications...

UpSnap, MobileGreetings to merge

Shares of mobile search and content company UpSnap rose slightly after the company said it plans to merge with Mobile Greetings Inc.Mobile Greetings creates and publishes greeting cards, animated clips and other applications for content partners such as Disney, Sony, Warner Bros. and Major...

Mobile Search: Emerging Opportunities for Operators and Marketers

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

Mobie search space heats up-this time over patents

It's beginning to look like all that money being poured into mobile search may end up in the pockets of patent lawyers.Shares of Local.com Corp. skyrocketed last week after the online search company said it had received a patent for ad-supported mobile search. The...

Local.com boasts of new search patent

Shares of Local.com shot skyward after the online search company said it received a patent for ad-supported mobile search.The Irvine, Calif.-based outfit said the patent addresses "the method of responding to enhanced directory assistance" including voice- and text-based searches from wireless handsets. The patent...

Talking to mobile content

I spent much of the past week on my phone, browsing mobile content storefronts, accessing local business listings and checking out the latest baseball scores. Surprisingly, though, my thumbs are well-rested-which is a feat, considering all the megabytes of data I accessed. What's my...

AD ALERTS: Ad-supported alerts gain supporters, though carriers remain reluctant

MEDIA COMPANIES AND RETAILERS are beginning to target wireless users with free, advertising-supported services. And carriers are slowly tolerating-if not quite embracing-such offerings.USA Today last week launched a mobile search service that delivers text alerts about news, sports scores, stock quotes and other topics...

USA Today to launch ad-supported texting service

USA Today is partnering with mobile search provider 4INFO Inc. on an ad-supported, text-message news alert service for mobile users.Consumers can register to receive free SMS alerts about news, sports scores, stock quotes and other topics by sending a message to the short code...

InfoSpace nets Virgin U.K. search deal

Virgin Mobile in the United Kingdom said it as has tapped InfoSpace Inc. to provide a suite of mobile search and Internet services.InfoSpace said it will power a mobile search offering for the United Kingdom's largest mobile virtual network operator, allowing users to look...

InfoSpace nets search deal with U.K.’s Virgin

Virgin Mobile in the United Kingdom said it as has tapped InfoSpace Inc. to provide a suite of mobile search and Internet services.InfoSpace said it will power a mobile search offering for the United Kingdom's largest mobile virtual network operator, allowing users to look...

Google’s wireless moves: Will search giant end up a manufacturer, MVNO, carrier or clearinghouse?

If you believe the talk on the street, Google Inc. is eyeing everything wireless from becoming a mobile virtual network operator to building Google-branded handsets. But it's the company's recent work with the Federal Communications Commission that stoked the gossip mill last week.The Internet...

JumpTap expands at Virgin Mobile USA

Mobile search startup JumpTap Inc. expanded its relationship with mobile virtual network operator Virgin Mobile USA L.L.C. with a local search application.The white-label offering, which launches this week, delivers local business listings as well as driving directions and local maps. JumpTap has powered an...

Ask.com joins searching party with GPS offering

Ask.com announced it will offer a GPS-enabled mobile search application, a move that puts the company in direct competition with the likes of Google Inc. and Yahoo Inc.-and also further crowds the market for location-based services. IAC, parent company of Ask.com, is calling Ask...

Mobile marketing draws big players and deep pockets: Third Screen Media latest to be scooped up

Third Screen Media Inc. finally found a well-heeled suitor, agreeing to be acquired by Time Warner's AOL Internet division for an undisclosed sum. The question now is, who's next?Third Screen was snapped up for a rumored $80 million and will operate as a subsidiary...

Ask.com joins searching party with GPS offering

Ask.com announced it will offer a GPS-enabled mobile search application, a move that puts the company in direct competition with the likes of Google Inc. and Yahoo Inc.-and also further crowds the market for location-based services. IAC, parent company of Ask.com, is calling Ask...

Yahoo begins advertising campaign that features mobile offerings

Internet giant Yahoo Inc. today launched a new advertising campaign that highlights the company's offerings in mobile and social search. The consumer advertising push, using the tagline "Life is a little bit better with Yahoo," highlights Yahoo Answers and One Search, the company's new...