ringtones

Verizon Wireless’ latest effort in the full-track download space is a step in the right direction for mobile music. But it’s a very small step.In case you missed it, the …

AT&T Inc. is again backing the Vans Warped Tour with a host of mobile and interactive promotions.The tour, which kicks off a 42-city trek today in Pomona, Calif., features a …

A viral mobile marketing effort for the feature film “What Happens in Vegas” generated more than 50,000 peer-to-peer user engagements, according to the firm that delivered the campaign.Celtra Inc., a …

Tracking FidoZoombak L.L.C. announced its GPS location application for dogs is now available at PetSmart stores nationwide. The Zoombak Advanced GPS Dog Locator uses cellular networks and GPS satellites to …

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In …

As part of Apple’s efforts to improve on the shortcomings of its popular iPhone, the company has approached some of the major music labels to try to expand the variety …

Just as FDR targeted radio listeners with his fireside chats and John Kennedy’s dashing looks helped sway television viewers during the Richard Nixon debates, Barack Obama is using a cutting-edge …

Can you smell me now?Multimedia messaging could soon become multi-sensory. A German syndicate including a sensory analysis and marketing consultancy and an interactive value-added services specialist have filed for a …

UrbanWorld Wireless added new distribution partners for both its on-deck and off-deck offerings. The Los Angeles-based content provider inked a deal to offer its UDub!MNews from the deck of Boost …

It seems there’s no shortage of players looking to help carriers compile all the customer information that can be gleaned from their networks. But it appears network operators are still …

The mobile entertainment market could reach $47.5 billion by 2010, driven by greater 3G adoption and an increase in made-for-mobile content, according to a new report from Juniper Research.The firm, …

Mobile customers use a mixture of carrier-offered content, Web-based content and personal content, according to a survey conducted by ABI Research.The firm noted customers are more likely to watch a …

The country’s two largest wireless carriers are stepping up their retail experience, with more interactivity and new design elements. AT&T Mobility is introducing Microsoft Corp.’s Surface at select stores, which …

Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …

Considering its 100-year-plus history, Major League Baseball’s mobile efforts are pretty cutting-edge. MLB.com offers a host of ways for fans to follow the sport on their phones, from text alerts …

The mobile TV market will probably be a big topic in the coming weeks following news that EchoStar plunked down $711 million for 168 E-Block licenses in the recently completed …

NMS Communications Corp. subsidiary LiveWire Mobile said it pocketed Groove Mobile for $14.5 million — less than half the investment capital the startup had attracted in its six-year existence.LiveWire, which …

And if he hadn’t won? Alltel gave 500 free bonus minutes to new customers and existing customers who added a line of service to celebrate race car driver Ryan Newman’s …

Raise your hand if you were shocked by those reports of big layoffs at Motricity.Yeah, me neither. Sadly.The heavily funded Durham, N.C.-based mobile content company is said to be slashing …

The Walt Disney Internet Group took the wraps off a wireless Web site for U.K. consumers offering mobile content and interactive services.The company, which last year folded both its Disney …

Verizon Wireless said its users will get exclusive access to an entire “mobile album” from hip-hop producer Timbaland.Timbaland, a five-time Grammy nominee, will be the first subject of Verizon Wireless’ …

Nokia Corp. and Sony Ericsson are gearing up for what looks to be an epic battle on the mobile content playground. But the complicated world of mobile content is more …

VantagePoint Venture partners has reportedly pulled its $20 million investment in mobile content firm 3Guppies Inc.-a rare move for a venture-capital firm-thereby apparently forcing 3Guppies to shut down its operations.Calls …

As ringtone revenues descend and full-track mobile music services spin their tires, ringback tones are quietly gaining steam. But they may not be quiet much longer.Ringbacks-audio content that a caller …

Comverse Inc. said it is teaming with Jamba to power an off-deck ringback tone service for T-Mobile Germany.The carrier will employ Comverse’s Fun Broker, an off-deck service that allows content …