Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.The introduction of the iPhone was the most significant event in the 2007 wireless industry....
There are countless companies trying to target consumers through their phones, but mobile advertising may be an especially good fit for athletic shoes.Pardon the pun.Nike kicked off - oops, launched - an interactive campaign in Hong Kong last month to tout a new soccer...
Verizon Wireless' latest effort in the full-track download space is a step in the right direction for mobile music. But it's a very small step.In case you missed it, the carrier earlier this week launched a $15-per-month service that provides unlimited access to more...
AT&T Inc. is again backing the Vans Warped Tour with a host of mobile and interactive promotions.The tour, which kicks off a 42-city trek today in Pomona, Calif., features a sponsored area where music lovers can upload photos to their AT&T phones and send...
A viral mobile marketing effort for the feature film "What Happens in Vegas" generated more than 50,000 peer-to-peer user engagements, according to the firm that delivered the campaign.Celtra Inc., a Massachusetts-based startup that specializes in widget-based mobile marketing, said it delivered 15,000 widget embeds...
Tracking FidoZoombak L.L.C. announced its GPS location application for dogs is now available at PetSmart stores nationwide. The Zoombak Advanced GPS Dog Locator uses cellular networks and GPS satellites to help owners find their dogs in real-time from their computer or cellular phone. The...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look for columns from Laura Marriott of the Mobile Marketing Association...
As part of Apple's efforts to improve on the shortcomings of its popular iPhone, the company has approached some of the major music labels to try to expand the variety of ringtones and other musical features available on the device, several label executives said...
Just as FDR targeted radio listeners with his fireside chats and John Kennedy's dashing looks helped sway television viewers during the Richard Nixon debates, Barack Obama is using a cutting-edge media platform to approach voters.The Illinois senator last summer launched a new text messaging...
Can you smell me now?Multimedia messaging could soon become multi-sensory. A German syndicate including a sensory analysis and marketing consultancy and an interactive value-added services specialist have filed for a patent for technology that allows users to send scents with their MMS messages to...
UrbanWorld Wireless added new distribution partners for both its on-deck and off-deck offerings. The Los Angeles-based content provider inked a deal to offer its UDub!MNews from the deck of Boost Mobile, a division of Sprint Nextel Corp. The offering, which is available to Boost's...
It seems there's no shortage of players looking to help carriers compile all the customer information that can be gleaned from their networks. But it appears network operators are still at a loss at what to do with the stuff.VeriSign Inc. last week spun...
The mobile entertainment market could reach $47.5 billion by 2010, driven by greater 3G adoption and an increase in made-for-mobile content, according to a new report from Juniper Research.The firm, however, warns that mobile entertainment growth could be slowed unless improvements are made to...
Mobile customers use a mixture of carrier-offered content, Web-based content and personal content, according to a survey conducted by ABI Research.The firm noted customers are more likely to watch a video on YouTube on their phone, but are more than twice as likely to...
The country's two largest wireless carriers are stepping up their retail experience, with more interactivity and new design elements. AT&T Mobility is introducing Microsoft Corp.'s Surface at select stores, which the company describes as a 30-inch table-like display that allows customers to interact with...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
Considering its 100-year-plus history, Major League Baseball's mobile efforts are pretty cutting-edge. MLB.com offers a host of ways for fans to follow the sport on their phones, from text alerts to radio broadcasts to video highlights, which debut this year. We talked with Dinn...
The mobile TV market will probably be a big topic in the coming weeks following news that EchoStar plunked down $711 million for 168 E-Block licenses in the recently completed 700 MHz auction. EchoStar is still under a gag order and can't speak to...
NMS Communications Corp. subsidiary LiveWire Mobile said it pocketed Groove Mobile for $14.5 million -- less than half the investment capital the startup had attracted in its six-year existence.LiveWire, which was rolled out as a separate division in December, targets carriers with personalization services...
And if he hadn't won? Alltel gave 500 free bonus minutes to new customers and existing customers who added a line of service to celebrate race car driver Ryan Newman's victory in the No. 12 Alltel Dodge at the Daytona 500. The offer was...
Raise your hand if you were shocked by those reports of big layoffs at Motricity.Yeah, me neither. Sadly.The heavily funded Durham, N.C.-based mobile content company is said to be slashing nearly a third of its 650-employee workforce in the wake of its acquisition of...
The Walt Disney Internet Group took the wraps off a wireless Web site for U.K. consumers offering mobile content and interactive services.The company, which last year folded both its Disney Mobile and ESPN Mobile domestic MVNOs, said the site can be accessed by texting...
Verizon Wireless said its users will get exclusive access to an entire "mobile album" from hip-hop producer Timbaland.Timbaland, a five-time Grammy nominee, will be the first subject of Verizon Wireless' Mobile Producer in Residence program. The program will begin production next month with a...
Nokia Corp. and Sony Ericsson are gearing up for what looks to be an epic battle on the mobile content playground. But the complicated world of mobile content is more like one of those bar-fight scenes in the movies where it's tough to tell...
