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Assurance Wireless to allow voice, text add-on packages

Sprint Nextel Corp.’s (S Assurance Wireless division is expanding the federally funded service to allow customers to purchase additional calling minutes and features.The new offering will allow customers to add 250 voice calling minutes per month for $5 or 750 voice calling minutes and...

Worst of the Week: Simplicity's sequel equals complexity

Hello! And welcome to our Friday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCRWireless.com to rant and rave about whatever rubs us the wrong way....

Virgin Mobile USA adds high end to PayLo

The cavalcade of changes in the prepaid space continued today as Sprint Nextel Corp.’s (S) Virgin Mobile USA division launched a new plan for its PayLo service.The new offering provides customers with 1,500 voice minutes, 500 messages and 10 megabytes of data transmission for...

Apple iPad set to launch through Verizon Wireless: AT&T Mobility to also sell iPads

The wishes of millions looks set to be answered in the coming weeks as Verizon Wireless (VZ) is set to begin offering an Apple Inc. (AAPL) product. No, that product is not the iPhone, but instead the iPad, and comes just weeks after the...

Analyst Angle (Special Edition): The big four carriers and their competitive positioning

Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. This article is an excerpt from RCR Wireless News' July Special Edition, "Riding the...

Boost Mobile unveils daily plan

Sprint Nextel Corp. (S) continued to spread its prepaid offering with its Boost Mobile division unveiling a new access plan providing unlimited services for $2 per day. The plan includes unlimited nationwide talk, text, Internet access, picture messaging, e-mail and calls to 411.Virtually all...

Clearwire launches Rover prepaid offering

UPDATED: Clearwire Corp. broadened its marketing reach today with the launch of its prepaid Rover offering that the WiMAX network operator said was targeting the 18 to 24 year old segment, also known as Generation Y.The service provides for daily, weekly or monthly, unlimited...

Mobile pressures U.K. broadband pricing

Broadband customers in the United Kingdom have seen prices for fixed services drop over the past six months due to increased competition from mobile broadband offerings, according to a report from Analysys Mason. The firm noted that fixed broadband prices have fallen about $6.33...

UPDATED: Virgin Mobile USA set to increase mobile broadband pricing pressure

Sprint Nextel Corp.'s (S) Virgin Mobile USA brand affirmed plans to update its mobile broadband service that will include an unlimited, no-contract offering for $40 per month. The company originally hinted at the changes yesterday on its Facebook page.The new plans, which are set...

Sprint Nextel expands Assurance offering to New Jersey

Sprint Nextel Corp.’s (S) Assurance Wireless subsidy said it has expanded its offering to New Jersey, providing eligible customers with a free wireless device and 200 minutes per month of voice service. Assurance noted that more than 438,000 New Jersey residents are currently unemployed...

Losses mount for Sprint as it reduces churn

Losses continue to mount at Sprint Nextel Corp. (S) even as it makes well-received strides in customer care and reduces churn.The nation's third-largest carrier reported a net loss of $760 million in the recently closed second quarter, which is nearly double the $384 million...

Schulman to leave Sprint Nextel for American Express

Sprint Nextel Corp. (S) announced this morning that current president of its Prepaid group Dan Schulman would be leaving the company on Aug. 23 to join American Express Co. (AXP) as group president of its Enterprise Growth division.Schulman will be replaced at Sprint Nextel...

Sprint Nextel slices prepaid segment even thinner

Sprint Nextel Corp. managed to find another prepaid niche it had not already covered with the launch this morning of its PayLo offering through its Virgin Mobile subsidiary. The service brings a voice-focused component to what has been a data-centric menu from Virgin Mobile.The...

Video Interview: Virgin Mobile

Our editor, Dan Meyer, recently caught up with Virgin Mobile's Corinne Nosal. Watch his interview below to see what is new at Virgin Mobile.

Sprint bets on stronger prepaid as Virgin Mobile deal closes

Sprint Nextel Corp. Chief Executive Dan Hesse often refers to "doubling down" on the pre-paid market when he talks about the company's pending purchase of Virgin Mobile USA Inc . The deal, expected to close Tuesday, remains a risky gamble because it increases the...

Video Interview: Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA, Part 3

Part 3 of a three part interview with Bob Stohrer of Virgin Mobile USA.

Video Interview: Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA, Part 2

Part 2 of a three part interview with Bob Stohrer of Virgin Mobile USA.

Video Interview: Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA, Part 1

Part 1 of a 3 part interview with Bob Stohrer of Virgin Mobile USA.

It’s a prepaid future

The one-time rock of the wireless industry appears set to crumble. And I think that crumbling can't come soon enough. That rock is postpaid, contract-encumbered rate plans. These were necessary evils when the industry was rife with hundreds of wireless operators, each trying to...

Leap jumps into full-track fray with Cricket Mobile Music service: Low-cost wireless provider expands mobile entertainment offerings

Leap Wireless International Inc. is bringing music to the masses, or at least those wireless consumers packing its Cricket devices.Despite the languid adoption of full-track mobile music download services, the no-contract carrier jumped into the mobile music field today with its Cricket Mobile Music...

Virgin Mobile touts net adds in tightening economy: MVNO scores 216,000 net subscriber additions

Virgin Mobile USA Inc. released "selected" - meaning positive and unaudited - metrics today, and suggested that the troubled economy was sending mobile subscribers into its arms.The low-cost wireless provider isn't due to report full financial results until March 3. Today's word on subscriber...

Holiday season a test for MVNO market

Mobile virtual network operators will likely join the ranks with most Americans facing a tough holiday season with mixed forecasts as to whether MVNOs will come out strong or gasping for breath.Tole Hart, analyst for Gartner, thinks the next few months will be tough...

VMU cuts 10% of workforce, keeps CFO

Virgin Mobile USA Inc. reported plans to shed 10% of its workforce, announcing it will eliminate 45 positions in its New Jersey and California offices. The cuts comes on the heels of the MVNO's mixed third quarter results, in which the company posted a...

Helio brings luck to Virgin Mobile USA’s third quarter: MVNO reverses loss with a $4.1 million Q3 profit

The mobile virtual network operator market continues to proffer a mixed bag for those that continue to dabble in its murky waters. One of the segments stalwarts, Virgin Mobile USA Inc., posted third-quarter results last week highlighting struggles, but industry analyst expect the current...