LOS GATOS, Calif.-Aerial Communications Inc. selected Red Brick Systems Inc.’s Red Brick Warehouse to analyze and support its customer and demographic data to identify and market products and services. The Red Brick Warehouse is a specialized data warehouse relational database.
The company said all of Aerial’s customer data will be updated nightly from an online transaction processing system and stored in the data warehouse.
“Aerial came to us knowing that its customer information will be its most formidable competitive weapon,” said Chris Erickson, president and chief executive officer of Red Brick. “With our expertise in this field, we will be able to help Aerial cost-effectively and efficiently leverage that data throughout customer life cycles.”
Aerial has licenses to provide personal communications services in markets including Columbus, Ohio, Houston, Kansas City, Mo., Minneapolis-St. Paul, Minn., Pittsburgh and Tampa-St. Petersburg-Orlando, Fla. The company said it plans to construct its Global System for Mobile communications networks during the first quarter.
