BOSTON-AT&T Wireless and the Boston Celtics have teamed up for a new promotional relationship featuring Celtics legend Bill Russell.
In addition to featuring the Hall-of-Famer in print, radio and point-of-sale advertising, one fan will win a lunch with Russell at the fan’s home.
“We are extremely proud of our association with the Boston Celtics, and we feel distinctly honored to have Bill Russell involved in our events and promotions,” said Bruce Martin, vice president and general manager of AT&T Wireless Services New England.
Russell led the Celtics to 11 world championships during his 13-year career from 1956 to 1969. Russell was recently named the 18th best athlete of the 20th century on ESPN’s top 100 athletes list.
