SAN MATEO, Calif.-SkyGo unveiled plans for a wireless interactive marketing platform that will be available for licensing to credit card companies, wireless services providers and Internet companies.
“Advertisers will need to develop entirely new genres of advertising that take advantage of the mobility, locality and interactivity of the new wireless medium,” said Daren Tsui, chief executive officer and co-founder of SkyGo. “SkyGo is able to address these needs with wireless marketing expertise, a new delivery infrastructure and a vast consumer advertising network.”
According to the company, consumers can select the types of goods and services for which they want to receive marketing messages via mobile phones. Consumers can than view, save and act upon those offers using their phones and can earn rewards for shopping at select merchants using their credit cards.
Initial trials are scheduled for late summer in Boulder, Colo.
