NEW YORK-PlanetHopper Inc., which offers wireless opt-in advertising, said today its promotional program with New Line Cinema Inc. was a success.
The program centered around New Line Cinema’s new movie, Blow, and allowed interested customers to opt into PlanetHopper’s wireless advertising service, which included special screenings and value-added offers.
“We look forward to continuing to provide New Line movie fans many more opportunities to enjoy wireless promotions in the future,” said Rachel Barenbaum, PlanetHopper’s president.
