Vodafone launches global ad campaign

LONDON—Vodafone Group plc launched its first global advertising campaign, featuring television, movie, print and outdoor media. Each version of the campaign will feature the carrier’s “How Are You?” tagline.
The campaign started on national television in the United Kingdom and on Pan-European television Sept. 1, with rollout to all key markets over the next several months.
“This campaign is a key next step in our plans to establish Vodafone as a truly global brand and we aim to run ‘How Are You?’ in all our major markets across all types of media,” said Chris Gent, chief executive at Vodafone. “The weight of the campaign is such that we are expecting to be in the top three brand advertisers in each of the markets where it is launched.”