RESEARCH TRIANGLE PARK, N.C.—Mobile marketing software provider, Avesair Inc., has expanded its services to the Latin American market via a partnership with RAM-Atlantic, an m-strategies and solutions provider.
RAM-Atlantic will help to distribute and market Avesair’s MATCH (Messaging and Targeting for Carriers and Handsets) to operators throughout Mexico, Brazil and Argentina. MATCH allows operators to send targeted marketing, commerce and content services to subscribers based on individual preferences. “RAM-Atlantic has strong ties to many of Latin America’s premier mobile operators and networks, and we are excited to be able to help them increase revenues through the use of Avesair’s proven technology,” said Ben Zuckerman, RAM-Atlantic’s chief commercial officer for Latin America.