BUENOS AIRES, Argentina—Millicom’s cellular operator in Bolivia introduced Telecel Free, a post-pay service with no subscription or invoice that charges airtime costs to the client’s credit or debit card.
According to Laura Schneider, Telecel general manager, the company invested US$250,000 to offer this new service, and it now has the lowest tariffs of the cellular market. Telecel Free is targeted to a restricted group of users, because only those with credit or debit cards from one of three banks—Mercantil, Santa Cruz and Nacional of Bolivia—can use the service.
There are three cellular operators in the country: Telecel, M
