SANTA MONICA, Calif.-Cable channel Game Show Network said it will offer game show trivia, news, programming alerts and prizes using wireless text messages, thanks to a deal with interactive TV company GoldPocket Interactive.
“Wireless is an ideal medium for us to further extend our programming offering to our viewers,” said John Roberts, GSN’s senior vice president for interactive and online entertainment. “We’ve seen a tremendous outpouring of interest for our iTV programming, which has had significant effects on viewer retention, community, advertising sales and distribution.”
