LONDON-Hutchison 3G has inked a deal with sports content distributor Extreme International under which some of Extreme’s sports video clips will be delivered to third-generation mobile handsets.
Under the terms of the agreement, Extreme will supply 3, Hutchison’s 3G operator, with sports video and mobile text content on an ongoing basis. Initially, the resulting service will be limited to the Austrian market, with plans to expand across the United Kingdom and Scandinavia.
This latest partnership follows on from Hutchison’s deal with Endemol last March for 3G rights to the latter’s comedy shorts and animated clips.
