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Siemens targets Eastern Europe with new phones

MOSCOW-Siemens released three new phones the company said are aimed specifically at Eastern European users. The company said its new entry-level A52 mobile phone is aimed at first-time buyers in countries with low market penetration, such as the Ukraine, while its two new camera phones, the C60 and MC60, are geared for the needs of users in more highly developed markets with high mobile-phone density, such as the Czech Republic, Poland and Hungary.

Aside from Eastern Europe, the phones will also be available throughout the rest of Europe and some other GSM markets.

“Siemens enjoys a long tradition of telecommunication business in Russia and Eastern Europe,” said Rudi Lamprecht, a member of Siemens’ board and head of its mobile communication business. “Siemens always endeavors to be a part of the local culture and society. We do our business locally.”

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