SAN DIEGO-Leap Wireless International Inc.’s Cricket Communications Inc. subsidiary named Butler, Shine, Stern & Partners as the agency of record to handle its advertising account, which the carrier said is worth between $20 million and $25 million annually.
“We are pleased to be on board as Cricket’s advertising agency, especially as the company continues to evolve its service offerings,” said Greg Stern, chief executive officer of Butler, Shine, Stern & Partners. “Already we have several innovative ideas for the Cricket advertising campaign, which we believe will further build awareness and brand equity.”
Leap, which is currently operating under Chapter 11 bankruptcy protection, announced in June plans to select a new advertising agency.
