BARCELONA, Spain-PeopleSoft Inc. and IBM announced the expansion of their Customer Loyalty and Retention (CLR) program into the European telecommunications service provider market.
The solution integrates revenue management data with customer relationship management processes to allow companies to better identify, acquire and retain profitable customers. IBM is providing technology and integration services, including its Service Provider Delivery Environment (SPDE), for the solution, and PeopleSoft is providing pre-integrated CRM for communications and customer behavior modeling applications.
TP S.A., Codetel, Nextel and Vodafone Netherlands are using the joint solution to drive penetration and reduce churn.
