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AT&T Wireless, Triton PCS renew brand agreement

BERWYN, Pa.-AT&T Wireless Services Inc. affiliate Triton PCS Holdings Inc. said it has renewed its current agreement with AT&T Wireless and AT&T Corp. to continue to use the AT&T brand name for one year until Feb. 4, 2005. The agreement was also amended to include automatic renewals for one-year terms unless notified by AT&T of its intention to terminate the agreement.

Financial terms of the agreement were not released.

Triton also markets its wireless service in the Southeast under the SunCom brand name, which the carrier previously said it would use as its sole marketing name if it was unable to reach a branding agreement with AT&T.

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