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Swisscom Mobile launches Ericsson, Sony Music service

STOCKHOLM, Sweden-Wireless technology company L.M. Ericsson announced a new music product through a partnership with Sony Music Germany that delivers bundled packages of artist pictures, ring tones, music clips, artist news, and music recommendations. Swisscom Mobile launched the service, dubbed M-USE, as part of its new Live! wireless data offering.

The service works over WAP and text messages, and the music packages are sent through multimedia-messaging services messages.

“We are excited to offer this cutting-edge mobile music service to our customers. It plays an important role in our new Vodafone Live! offering and clearly underlines Swisscom Mobile’s position as the most innovative player in the Swiss mobile market,” said Felix Kamer, head of the Live! project at Swisscom Mobile.

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