NEW YORK-Software company Scanbuy announced a new service that allows camera-phone users to scan bar codes. The company said the technology could allow users to scan the bar codes on retail goods and then search for lower prices from competing retailers.
“ScanZoom will drastically change the way we use our cell phones,” said Olivier Attia, chief executive officer of Scanbuy. “Using a cell phone to access the Internet is nothing new, but we’ve solved the biggest problem associated with using cell phones as an Internet tool-the input mechanism. Getting additional information on a product or service will be as easy as taking a picture.”
Scanbuy said its ScanZoom application can either be embedded in a phone’s microchip or downloaded from the company’s Internet site and then installed in a mobile phone.
