Continuing the content tie-ins between Hollywood movies and wireless carriers, T-Mobile USA Inc. said it will begin offering exclusive content from the Touchstone Pictures/Jerry Bruckheimer Film “King Arthur,” which is scheduled to begin July 7.
As part of the content agreement, T-Mobile USA customers will be able to download select Disney Mobile ringers, graphics and games, including the new King Arthur game, as well as have access to free exclusive character voice ringers of Guinevere and King Arthur.
Customers who download the content will also be automatically entered in a contest that includes a grand prize of a four-day/three-night trip for two to Hollywood plus VIP tickets to see “King Arthur” at Disney’s El Capitan Theater.
“Mobile content connected to blockbuster films is extremely popular, and we’re very happy with the line-up we’ve put together for ‘King Arthur,’ ” said Larry Shapiro, executive vice president and general manager of North American mobile at the Walt Disney Internet Group.
Other carriers that have announced exclusive movie tie-in agreements include Verizon Wireless with the “Lord of the Rings” trilogy, Cingular Wireless L.L.C. with last year’s “Charlie’s Angels: Full Throttle,” and AT&T Wireless Services Inc. with “Lara Croft Tomb Raider: The Cradle of Life.”
