BOSTON-The majority of U.S. mobile gamers are women, according to a new study from the Yankee Group that shows 58 percent of mobile gamers in the United States are women, compared with 42 percent who are men. Interestingly though, 29 percent of male mobile gamers purchased games, compared with 17 percent of women.
“Our survey clearly disagrees with the common stereotype that men, especially young men, are the most ardent mobile gamers,” said Michael Goodman, the Yankee Group’s Media & Entertainment Strategies senior analyst. “The largest market may be getting the least attention in a space that’s increasingly competitive. This could be important news for games manufacturers and other content providers making large investments in game design and marketing programs that target men and adolescent boys.”
