LOS ANGELES-Madonna fans can download ring tones, images and other licensed mobile content from the singer’s official Web without credit cards.
The artist-driven mobile storefront, powered by M-Qube and believed to be the first of its kind, enables users to enter their mobile numbers and handset types and get charged for transactions on their wireless bills. Content is provided outside of the singer’s record label, and is available to wireless users with most major North American carriers.
“Madonna sees the future of the music business tied ultimately to the wireless space, and doing this deal is the first step of many to utilize the robust capabilities of mobile phones,” said Caresse Henry, Madonna’s manager.
