SINGAPORE-Mobile carrier Vodafone Group plc has teamed with telecommunications firms Belgacom and Cable & Wireless to cut costs and increase efficiency in cross-network multimedia messaging service trials, the companies said Tuesday.
The new, standards-based system enables payment information to be cascaded through various networks across which MMS messages travel, allowing multiple operators involved in the deliver of a message to be recognized, the companies said. The trials were conducted as part of a GSM Association initiative.
“As the system provides the ability to connect to many other operators with one connection and one agreement, we and any others that connect will be able to offer our customers seamless, global MMS services much more quickly,” said Alan Harper, Vodafone Group’s head of strategy. “We were looking for a global solution, not just a system for Vodafone, and that is why we worked with the GSMA to trial this system.”
