Yahoo! added a feature to its mobile search service that allows users to send business listings from desktop computers to mobile phones.
The new offering enables users to send text messages from Yahoo!’s Internet search engine to handsets via a PC. It expands on the WAP-based mobile search service the Internet portal launched in October.
Several players have launched search services for wireless handsets during the past year. Yahoo!’s offering came on the heels of Google’s launch of a text-messaging service, and Ask Jeeves is planning to bring its search engine to mobile devices later this year. Interchange Corp., a California-based search company, joined the field last week with a text message-based search service.
“Our goal is to deepen the relationship with users on the desktop by offering their favorite services on mobile devices,” said Thad White, senior director of product marketing for Yahoo! Mobile. “We’re seeing a consumer demand for services users know and love on the desktop in the mobile space.”
