NEW YORK-Mobile-phone games developer Gameloft launched an interactive dating game called Love Triangle: Dating Challenge.
The game puts users in the role of clever but socially challenged Erica, who is pining after her best friend’s boyfriend, Lucas. The objective of the game is to win the affections of Lucas.
“Love Triangle: Dating Challenge is a unique and fun game because it’s a tongue-in-cheek take on all the dating dilemmas,” said Michel Guillemot, president and chief executive officer of Gameloft. “It’s a light-hearted female-friendly game, and its appeal lies in the simple, but highly addictive gameplay where funny one-liners make or break the dating situation.”
Guillemot said the game is one way the company is trying to reach the female mobile-gamer population.
