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BuyCell Wireless chooses Brightstar for distribution

BELLEVUE, Wash.-BuyCell Wireless Group Inc. said it has chosen logistics and supply chain management company Brightstar Corp. to provide supply and distribution services to members of its buying organization.

BuyCell is a group of independent wireless retailers that cooperate on joint purchasing initiatives and other programs to increase efficiencies.

According to the agreement, Brightstar will supply BuyCell members with approved wireless handsets and accessories delivered through forward and reverse logistics support. Brightstar also will provide product roadmap consulting, sales training and consumer marketing programs.

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