PLAINFIELD, Ind.-Prepaid mobile virtual network operator XE Mobile L.L.C. has tapped Brightpoint Inc. to distribute its phones, the companies said Friday.
XE, which targets college students and other young consumers, sells wireless phones and service out of more than 20,000 retailers nationwide. Brightpoint will handle inventory management, reverse logistics and product customization services in addition to distributing the operator’s wares.
The deal marks Brightpoint’s eighth distribution agreement with an MVNO.
“Collaborating with Brightpoint will allow XE to stay focused on its marketplace and maximize its relationship with its customers and distribution channels nationwide,” said Mark Ghermezian, president and chief executive officer of XE Mobile. “We are thrilled and excited to offer our channels this unparalleled service.”
