SAN FRANCISCO-Lucent Technologies Inc. launched the Lucent Hosted Custom Applications Center, saying the center aims to enable service providers to rapidly introduce differentiated services, with low upfront investments and other operational and financial advantages.
“This is a crucial component in Lucent’s overall applications strategy,” said John Meyer, president of Lucent Worldwide Services. “Lucent is committed to supporting service providers by enabling ‘blended lifestyle’ services supported by best-in-class integration and customization services, in addition to our own carrier-grade product portfolio. And our hosting capabilities enable Lucent to help service providers turn up new services much more quickly than was previously possible.”
Lucent said the new center leverages its applications product portfolio, including the Lucent Intelligent Services Gateway and the Lucent iLocator location-based services platform, noting that its ISG will serve as the foundation of the hosted custom application center’s Service Delivery Platform and provide a common environment for creation and execution on new blended services.
In related news, the company announced an agreement with Pulse Entertainment, a mobile media content services provider, to enhance Lucent’s portfolio of hosted custom applications for wireline and wireless carriers.
Pulse’s software lets users transform standard digital images into interactive, animated characters. Subscribers can select a character and then create customized content, blending messages and greetings into video services. The characters can deliver messages, perform greetings and stand in for a subscriber during conversations or online meetings.
“Pulse’s technology in combination with Lucent’s service delivery platform will make it possible for Lucent to enable our service provider customers to offer exciting new content services such as video messaging and other personalized and customized services to their subscribers,” said Ashok Shah, vice president of Professional Services at Lucent Worldwide Services.
