BOULDER, Colo.—The Mobile Marketing Association has created a committee to address the operational and technical guidelines surrounding wireless video.
The committee, which is open to all MMA members, seeks to establish best practices for marketing through wireless video and create guidelines for measuring the effectiveness of mobile programming. The committee is chaired by Cyriac Roeding, vice president of wireless for CBS Digital Media, and Jack Hallahan, vice president of advertising for MobiTV.
Other board members include representatives from Fox Mobile Entertainment, GoldPocket Wireless, The Weather Channel, Sprint Nextel Corp. and Verizon Wireless.
“As we look to help guide discussions and standards for advertising and interactivity around this new mobile medium, we will carefully examine both the tools necessary to help advertisers reach their audience, while maintaining a high level of consideration for consumers,” said Hallahan. “We will take this responsibility seriously and hope that our efforts make for a successful model moving forward.”
