BOSTON—Motorola Inc., Jabra and Plantronics Inc. continue to lead the Bluetooth headset market with a combined 57 percent share of total global sales last year, according to research from Strategy Analytics.
Motorola alone controls 28 percent of the market, making it the segment leader. And the market is growing by leaps and bounds—153 percent last year—Strategy Analytics said.
Global Bluetooth Headset Market Share
Motorola 28.2%
Jabra 16.3%
Plantronics 12.3%
Others 43.2%
“Bluetooth sales to date have been dominated by mono headsets for mobile voice,” said Chris Ambrosio, director at Strategy Analytics. “Looking forward, future revenue growth will increasingly be driven by the need for stereo headsets in mobile music and rich media, like TV. However, with average retail pricing in excess of $100 today, stereo Bluetooth headset prices will need to fall by more than 50 percent in order to hit the mass-market sweet spot, which we find to be below $50.”
The report predicts the Bluetooth headset market will grow 70 percent this year.
