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MVNO TuYo expands into SoCal

NEWARK, N.J.—Prepaid wireless service provider TuYo Mobile, which focuses on Hispanic and bi-lingual customers, launched service in Los Angeles and Orange County, Calif.

TuYo is a service of IDT Corp., which offers telecom services including calling cards, local and long distance service, wireless and wholesale carrier services. TuYo has a distribution agreement with Sam’s Club stores and in the Los Angeles area with Vallarta Supermarkets, Downtown PCS and ACE Cash Express, along with independent dealers. The GSM service uses T-Mobile USA Inc.’s domestic network and offers international calling to Latin American countries and country-specific news alerts.

Through the end of the month, TuYo also is offering free calls from the United States to Mexico; calls to Peru and Brazil for 1 cent per minute; and calls to Venezuela, Chile, Colombia, Argentina and Honduras for 1.5 cents per minute. All calls require a connection fee of 10 cents per call. The news alerts from a user’s country of choice are free during October, which is Hispanic Heritage Month.

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