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MobileCierge to fulfill needs ‘at the touch of a button’

STEVENS POINT, Wis.-The Noel Group is taking its personal services offerings to wireless users.

The 21-year-old firm launched MobileCierge, a $6-a-month, off-deck application that allows users to make restaurant reservations, book flights, make car rentals and access medical and emergency services from a mobile phone. The software includes a one-touch “soft key” that connects members to a staffer; users can also send requests via text message.

“We believe there’s an opportunity to have a product that goes further (than directory assistance and 911 services) and fulfills a need in taking care of people wherever they may be,” said Noel Group Senior Vice President Jim Flavell, “and to do it at the touch of a button; to make it very convenient.”

The application is available from Handmark Software through its Pocket Express offering, which delivers mobile content including news, sports and weather. MobileCierge runs on smart phones as well as select feature phones including Motorola Inc.’s Razr and Pebl.

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