It’s Saturday Night Live at Cingular

It may not be live from New York, but thanks to a new partnership among Cingular Wireless, NBC Universal and Broadway Video Entertainment, subscribers to the nation’s No. 1 carrier now have exclusive access to more than 100 video clips from current and classic SNL episodes.
Saturday Night Live Mobile also features original material created exclusively for Cingular’s mobile video service. Cingular Video runs on the carrier’s 3G network, which is currently available in 145 major metropolitan areas.
The partnership will also allow Cingular Wireless customers to purchase and download ringtones and wallpaper graphics from SNL episodes, including the theme song from the late-night comedy and memorable sketch lines.
“Saturday Night Live is a legendary comedy brand that consistently makes an impact on pop culture,” said Salil Dalvi, vice president of NBC Universal wireless. “We are proud to have Cingular as our first wireless partner to showcase this program to their customers.”