Qualcomm’s MediaFLO rearranges VP-level positions

Mobile TV vendor MediaFLO USA Inc. is in the midst of an executive shuffle.
Dan Novak, who has long been the public face of MediaFLO at trade shows and other industry events, is now playing a key role in corporate marketing at MediaFLO’s parent company, Qualcomm Inc. He no longer has a direct role at MediaFLO.
As VP of programming and advertising at MediaFLO, Novak had been spearheading Qualcomm’s push into the broadcast mobile TV space by focusing on content deals and advertising opportunities with programmers and cable and TV networks. Many network executives worked closely with Novak as he brokered deals to bring their programming on board.
A MediaFLO spokeswoman confirmed Novak’s departure and subsequent move to the parent company.
Mike Bailey, MediaFLO VP of programming, and Michael Boyd, MediaFLO VP of licensing and research, are filling in the roles Novak left behind, the spokeswoman added.