Shoppers grow beyond books and movies to buy more categories online

Pricey, highly considered purchases such as home appliances represent some of the least-penetrated online sales categories, but that’s poised to change in the future, according to a new report from Forrester Research Inc. As the longest-tenured web shoppers grow more comfortable online, they’re moving into spending on a broader range of categories, according to “How Shoppers Evolve Online,” by Forrester principal analyst Sucharita Mulpuru.